Website Plan

The Stone
Gallery

659 Broadway, Long Branch, NJ
The Build

A single website that works the way your showroom works — guiding visitors through your materials, your projects, and how to reach you. Not a catalog. Not a template. A curated digital experience that feels like walking into 659 Broadway.

The site has one page with three sections, plus a landing screen:

Home

The first thing visitors see. Your logo, your stones, and the feeling that this is something different.

Material

Your six core product lines, presented one at a time with curated photography and sample requests.

Work

Your best projects with real photos and customer testimonials. Proof that you deliver.

Talk

Your address, hours, phone, email, a contact form, and a map. Everything someone needs to visit or reach out.

Navigation is always visible. Three links and your logo. No menus to dig through, no pages to get lost in. One click gets you anywhere.

What Makes This Different

Most supplier websites feel like online catalogs — grids of products, stock photos, and generic layouts. This site is designed to feel like your showroom experience.

How It Grows With You

The site is built so that new features can be added later without rebuilding what already exists. Think of it like a house with good bones — the foundation supports whatever you want to add down the road.

Full Product Browsing

Launch starts with your best selections. Later, the full inventory opens up with filters and search.

Room Visualizer

Customers upload a photo of their space and preview your materials in it.

Coverage Calculator

Customers enter square footage, get an estimate of how much material they need.

Appointment Scheduling

A calendar widget so customers can book showroom visits directly from the site.

Content Management

A system that lets your team update photos, descriptions, and details without calling a developer.

Contractor Portal

A separate experience for contractors to browse inventory, check availability, and place orders.

None of these require tearing anything down. They plug into what's already built.

The Build — Step by Step

Each step is a separate phase. You approve each one before the next begins. Nothing moves forward without your sign-off.

01
Plan Revision Optional

If anything in this plan doesn't feel right — the structure, the sections, the approach — it gets revised here before any building begins. This is your chance to reshape the direction. If the plan feels right as-is, this step is skipped entirely.

02
Brand Package Optional

Before the site is built, your visual brand identity can be refined or created — logo refinements, color palette, typography, and a style guide that carries across your website, print materials, signage, and social media. If you're happy with your current branding, this step is skipped.

03
Design & Layout 2 revision rounds included

The complete look and feel of your site gets designed. Every section laid out with your colors, fonts, and placeholder images before any real building happens. You review, send feedback, adjustments are made. You review again, final adjustments are made. After the second round, you approve the design and it becomes the blueprint.

04
Build & Content 2 revision rounds included

The actual working website gets built and populated with your photography, descriptions, stories, and testimonials. The contact form gets connected. The map goes live. You review it on your phone and computer, send feedback, and adjustments are made. After the second round, sign-off happens and the project moves to launch.

05
Launch & Handoff 2 revision rounds included

The site goes live, gets connected to your domain, and is verified on Google. A walkthrough covers how everything works. Analytics get set up. This step includes two rounds of final adjustments — small tweaks noticed once the site is live. After the second round, the project is complete and fully handed off.

Needed From You

Before the build can begin, a few things only you can provide:

  1. Product photography — 5-8 of your best photos per material category. Installed or showroom shots, not stock photos.
  2. Project photos — 3-5 photos from each of your 6-8 strongest projects.
  3. Your top 12 finishes — Pick 2 per category to highlight as signature selections.
  4. Customer reviews — 4-5 of your best testimonials with first name and town.
  5. Copy preferences — Any words or phrases you use with customers that belong on the site. Otherwise, copy gets written from your existing content.
  6. A point person — Someone on your team for approvals and content.
  7. Current site decision — Confirmation on whether anything carries over, or if this is a fresh start.
  8. Growth priorities — Any features from the "grows with you" section to prioritize early.