The Build
A site aligned with your process of guiding visitors through a progressive gallery — from product lines to finished projects. Not a catalog. Not a template. An intentional digital experience reflecting the journey through 659 Broadway. Content lives here as a display-first site, ready for future integrations.
A flowing, scrollable journey through four experiences:
Home
Your name, branding, and a subtle call to action — all crafted to signal this is something different.
Product
Eight core product lines showcased one at a time alongside hi-res photography and sample requests.
Work
Your best projects with real photos and customer testimonials — proof that you deliver.
Talk
Every way to find, reach, and follow you. Simple things, done right.
What Makes This Different
Unlike typical supply or retail websites that render as endless product catalogs, this site creates a curated journey tailored to your visitors.
- Guided, not overwhelming. Visitors explore one product or project at a time, making choices intuitive and enjoyable.
- Your best work shines. Carefully selected projects tell your story, highlighting quality without distraction.
- Confidence for your clients. Homeowners and business clients instantly feel assured they're working with the right team.
- Intentional design. Every detail earns its place — no clutter, no filler, no dead-end links.
Before We Build
Two optional steps lay the groundwork for a smooth build. Neither is required, but both may enhance the final experience.
Plan Revision
OptionalIf anything in this plan feels off — structure, sections, or approach — it's refined here. If it already feels right, this step is skipped.
Brand Refresh
OptionalYour visual identity refined before the site is built — logo tweaks, color palette, typography, and a style guide. If skipped, it integrates into Step 3 without prior finalization.
The Build — Step by Step
Each step moves forward only with your approval, ensuring full control over the process.
Design & Layout
Revision rounds includedLaying the foundation. The complete design of your site takes shape here. Layouts, colors, fonts, and placeholder images are refined through your feedback before the blueprint is finalized.
Build & Content
Revision rounds includedThe structural build. The site's finishing touches are applied while populated with photos, descriptions, stories, and testimonials. Contact forms and maps go live. Your feedback guides final adjustments before launch.
Launch & Handoff
Revision rounds includedGoing live. The site is migrated into the CMS framework of choice. Final calibration ensures domain routing, hosting, and integrations work seamlessly.
What's Running in the Background
Toolbox Upgrade
MonthlyA sustainable monthly commitment that supports expanded use of tools and resources, enabling greater efficiency and focused support for The Stone Gallery. Concludes upon project completion.
How It Grows With You
Designed to grow, the site lets new features be added without disrupting what's already in place—setting the stage for key tools and experiences like those below.
Full Product Pages
The initial site highlights your product lines. Dedicated pages with finishes, specs, and detailed content will follow in the next phase.
Content Management
Built-in flexibility allows new content to integrate seamlessly. No rebuilds required — simply connect and expand.
Room Visualizer
Customers upload photos of their spaces to preview your products in real settings.
Coverage Calculator
Visitors enter square footage to receive quick material estimates.
Appointment Scheduling
Enable direct booking for showroom visits via an integrated calendar.
Contractor Portal
A dedicated space for contractors to check inventory, availability, and place orders efficiently.
Needed From You
Before the build, a few things you could provide:
- Product photography — Hi-res photos for each product category, including showroom or installed shots.
- Project photos — Hi-res photos from at least six of your strongest completed projects.
- Top finishes — Your 3–5 best finishes per product category. The ones you'd put in front of a customer first.
- Testimonials — Your best customer reviews with first name and town.