Website Plan
Website Plan
A site aligned with your process of guiding visitors through a progressive gallery — from product lines to finished projects. Not a catalog. Not a template. A curated digital experience reflecting the journey through 659 Broadway. Content lives here as a display-first site, ready for future integrations.
A seamless, scrollable experience in four distinct moments:
Your name, branding, and a subtle call to action — crafted to signal this is something different.
Eight core product lines presented one at a time with curated photography and sample requests.
Your best projects with real photos and customer testimonials — proof that you deliver.
Every way to find, reach, and follow you. Simple things, done right.
Navigation is always visible. Three links and your logo. No menus to dig through, no pages to get lost in. One click gets you anywhere.
Most supplier websites feel like online catalogs — grids of products, stock photos, and generic layouts. This site is designed to be a gallery experience.
The site is built so that new features can be added later without rebuilding what already exists. Think of it like a house with good bones — the foundation supports whatever you want to add down the road.
The launch site displays your product lines. Full dedicated pages — with individual finishes, specs, and deeper content — come in the next phase.
Already built into the foundation — it activates as pages are added that naturally draw from it. No rebuild required, just a connection point when the time comes.
Customers upload a photo of their space and preview your materials in it.
Customers enter square footage, get an estimate of how much material they need.
A calendar widget so customers can book showroom visits directly from the site.
A separate experience for contractors to browse inventory, check availability, and place orders.
None of these require tearing anything down. They plug into what's already built.
Two optional steps happen before the numbered build begins. Neither is required — but both shape everything that follows.
If anything in this plan doesn't feel right — the structure, the sections, the approach — it gets revised here before any building begins. This is your chance to reshape the direction. If the plan feels right as-is, this step is skipped entirely.
Before the site is built, your visual brand identity can be refined or created — logo refinements, color palette, typography, and a style guide that carries across your website, print materials, signage, and social media. If you're happy with your current branding, this step is skipped.
Each step is a separate phase. You approve each one before the next begins. Nothing moves forward without your sign-off.
The complete look and feel of your site gets designed. Every section laid out with your colors, fonts, and placeholder images before any real building happens. You review, send feedback, adjustments are made. After each round, you approve the design and it becomes the blueprint.
The actual working website gets built and populated with your photography, descriptions, stories, and testimonials. The contact form gets connected. The map goes live. You review it on your phone and computer, send feedback, and adjustments are made. After sign-off, the project moves to launch.
The site goes live and gets connected to your domain. Going live introduces real-world variables — domain configuration, hosting, analytics, and integrations that require a calibration pass. A walkthrough covers everything needed to manage what's yours. This is where new knowledge gets transferred, and the process is paced to make sure it sticks.
A flexible monthly stipend that supports expanded use of tools and resources, enabling greater efficiency and focused support for The Stone Gallery. Concludes upon project completion.
Before the build can begin, a few things only you can provide: